Monday, November 5, 2012
Are you scarce enough?
Scarcity. Something that I'm sure that none of us realize can be thought of in ways other than vital resources or products. You. You my friend are a scarce resource. You have abilities and assets that you can provide to the people around you, and you have yet to realize it. Seth Godin put it correctly in his November 2010 article in HBR, that can be viewed here. To quote Mr. Godin, "If you can increase demand for what you already make, a lot of problems take care of themselves." This quote cannot be any more true. You as a person already to a great deal of things that make you a scarce resource. From the way you not over react when someone gets a job over you, a clearly better candidate, to make an example.
I am currently working on a project in which I have to campaign myself to a prospective employer. Now when I give my presentation, I will only have 5 minutes to convince my prospect that I am an asset worth investing in and getting to know. But little do I realize it but this is already happening to me on a day to day basis. Those that I interact with are getting to know how much of a scarce resource I am. An example from my life (of which I am very proud of) is that I have taken it upon myself to learn and entrench myself in as much marketing work as possible in order for me to better align myself with the market that I want to be associated with. I subsequently turned myself into a kind of brand. The Me brand. The Me brand is the same as any other brand. How do you feel when you see the Apple brand? What kinds of things run through your mind? Are they positive or negative? Are they feelings of caring or of lack of caring? What makes this brand this way? All of these questions are to be answered with the same mindset that you are the Apple brand. You are the thing that people want. That people feel happy about when they see your name come across their desk, or hear it in conversation. Getting involved with those that are your market is crucial. Your market are the friends, family, colleagues that you want to be associated with and that can support you through your career. They are the ones that will help move you toward greater things.
Market yourself as if you were the scarcest resource on this planet. Make people want to be around you and be associated with you. Become a Brand.
Adam J.
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