On a recent venture to the car dealership for routine maintenance, I was faced with many more issues than I originally thought.
As everyone knows, when you take a car in for maintenance, the service person more than likely offers you to wait in their waiting room and enjoy coffee and tea for free. Some others offer you popcorn or some other snack. But then you have to sit and literally wait for your car to get done. This can be stressful, daunting, and to put it a better way, boring.
Engaging your customers at every level is what most companies try to do. Why stop with the waiting room? Give them something to do. Make it a necessary steps for a hidden sales person to come into the room and mingle with your customers. This is a low cost method. Another way is to have a stand alone room for waiting that acts as an entertainment room. A place for customers to escape for awhile and disconnect from the boring part of car maintenance.
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