Thursday, February 28, 2013
Why Vistaprint is Good but Not Yet Great
Usually used when someone wants to create business cards or other stationary, a person is taken into a website that is able to provide all types of personal selling and business materials that you can use to "make an impression" on anyone. I personally used it to create my own business cards to be used in social events for my contact information. I made my template in Photoshop and then uploaded the images to Vistaprint with ease. The issue came in when I was checking out (dum dum dummmmm!) You input some personal information to have your order shipped and choose which kind of paper stock to have your stationary printed on at various prices, fine. Then after you are complete with your choices, they have 4 pages dedicated to upselling you on different products. 4 pages! 4 pages of clicking No thank you just to get to the actual submission page for your order. Get rid of this, immediately I say. Maybe a few relevant products to people who would A) upload their own business card template, B) order a particular stock of business card, C) for people within a particular region. My point is that there are alternative ways to upsell different products beside just shoving more than 2 dozen products in your face before ordering the 1 product you wanted in the first place.
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